FacetCraft compares your listing with the ones winning your keyword, for meaning, not just keywords. It finds what they say that yours doesn’t and hands you a ranked list of listing optimization fixes.
| Topic | Top 10 | Your listing |
|---|---|---|
| Grip on wet rock | 8/10 | Covered “Sticky rubber lugs bite on wet rock and roots” |
| Waterproofing | 6/10 | Missing |
| Weight | 7/10 | Partly “Light enough for race day” |
| Toe box room | 4/10 | Covered “A roomy toe box lets your feet splay” |
Alexa for Shopping and Google’s AI Mode understand what a listing says, not just which words it repeats. FacetCraft compares your listing with the top 10 the same way, so you find the gaps a keyword tool never will.
“Does your copy contain waterproof?”
Miss the exact word and it says you’re missing it. Use it once and it says you’re covered.“Do you tell shoppers how it handles wet trails, the way 6 of the top 10 do?”
“Gore-Tex membrane” and “keeps feet dry through streams” both count, and the audit quotes the sentence that covers it.An audit compares your listing with the top 10 for one keyword, line by line, then tells you what to change first.
A ranked to-do list for your title, bullets, description and specs, each with the reason and how many competitors already do it.
The materials, sizes, uses and features the top listings call out, matched by meaning, and which ones your copy never mentions.
The questions shoppers ask Alexa for Shopping or Google’s AI Mode, and whether your listing answers them.
What buyers praise and complain about across the top 10, and what nobody’s copy addresses yet.
Your price against the top 10, the deals and delivery they show, and on Google every store selling your product.
Paste a rewrite before you publish. See your new score and which gaps it closes, as often as you like.
Every audit compares your listing with the top 10 for one keyword, then checks what only that marketplace shows. Searched one? One click pulls the same keyword on the other.
Every pack works on Amazon or Google Shopping, includes keyword searches, and never expires.
Open a real FacetCraft audit, every section included, and see exactly what you’d get for your own listing.
About audits, pricing, and Amazon vs. Google Shopping.
A check of your title, bullets, A+ content, images and specs against the listings ranking for your keyword, ending in a list of fixes ranked by impact. FacetCraft runs it against the actual top 10 for the keyword you choose, on Amazon or Google Shopping, so every fix comes with how many of them already do it.
Wherever your shoppers search. An audit covers one marketplace, so a product sold on both takes two audits: one against each top 10. They often reward different things, and seeing both side by side shows you where you’re winning.
No. You buy a pack of audits when you need them, starting at $5 for 5 and going as low as $0.58 an audit in bigger packs. They never expire.
3 keyword searches every day, with the keyword insights that come with them. Every pack adds more searches.
Yes. Amazon renamed Rufus to Alexa for Shopping in May 2026, and it still answers shoppers from your listing copy. Every Amazon audit lists the questions shoppers ask about your kind of product and shows which ones your listing answers, which ones the top 10 answer, and which ones nobody does yet.
No. It shows you what your listing is missing, using the top 10 and their reviews as evidence. You write the changes, then the draft tester scores your rewrite against the same top 10 before you publish it.
Helium 10 is an all-in-one seller suite on a monthly subscription, with keyword research, product research, ads tools and a listing builder for working keywords into your copy. FacetCraft does one job: it compares your listing with the listings ranking in the top 10 for your keyword, by meaning as well as wording, and tells you what they cover that you don’t. It works on Google Shopping as well as Amazon, and you pay per audit. Plenty of sellers use both: a keyword tool to choose the keyword, and FacetCraft to see why the listings ranking for it win.
Keyword tools match exact words and phrases. FacetCraft compares what listings mean, so it can tell you a topic is covered even when you worded it differently, or missing even though you used the keyword. Every finding is backed by the top 10 themselves: how many of them do it, the sentence that covers it, and what their reviews ask.
It works for any Amazon or Google Shopping search in the US, UK, Canada, Australia or India where the top results are products with listing copy. It compares you against whatever is ranking for the keyword you choose, so pick the keyword you most want to win.
No. FacetCraft only reads public product pages. All it needs is your ASIN or Amazon link, or your product in the Google Shopping results (or its link).
Re-running an audit of the same listing and keyword within 7 days is free. The draft tester is free too, so you can check rewrites before you publish them.